Beary funny

There are very few videos I'll watch more than once, so I'd like to thank this bizarre ambiguously Slavic man for entertaining me for a whole 6 minutes, and also for making me realize that the melody to Rihanna's "Umbrella" bears (pun intended) striking resemblance to Woody Guthrie's "This Land is Your Land".

In the scintillating world of digital advertising, we often wonder what makes a video go viral and how we can create funny online video sensations for our clients. Without ostensibly trying too hard, this man has seemingly unlocked the formula for success: accordian + bear suit + cat + recent hit song of recently hit pop star (sorry, Rihanna--I love you!). Though the video is 1.5 years old, it's still timely because of the pop star's prominence in headlines and music charts, and combined with the timelessness of grown men dressed in furry animal costumes, you have a music video that is sure to please and bewilder.

With that in mind, I'm off to make my own viral YouTube hit. Don't want to ruin the surprise, but let's just say it may or may not involve a giraffe suit, Katy Perry and a fake Russian accent.